FractionalCXO

Karina Karn

Fractional CRO

Conversion, Funnel & Lifecycle Optimization for SaaS | CRO | Psychology Author

Conversion, Funnel & Lifecycle Optimization for SaaS | CRO | Psychology Author16 yrs experience

About

My background includes leadership roles with global organizations. I help SaaS founders to fix growth bottlenecks fast.

I hold a Master’s degree from a leading European university, and my work has been featured in Bloomberg Terminal. I’m also a trusted expert for a research network used by Fortune 500 brands & I regularly deliver keynotes/workshops, and author x2 on behavioural science.

Recent execution examples (speed-focused):

• Grew 14K followers in 2 weeks (organic + positioning shift)

• Generated 2,300+ acquisition clicks

• Achieved 11.4% paid media CTR

• 40%+ email open rates

I offer a focused 2–4 week sprint to:

• Find where you’re losing users across your funnel

• Fix conversion and onboarding friction (CRO)

• Increase demo bookings, activation and retention

• Improve UX and messaging to match real user behaviour

• Turn existing traffic into measurable revenue impact

→ Focus: rapid execution + improving conversion and pipeline quality

This is hands-on, high-focus work. Limited availability.

Experience

C

Founder & Fractional CMO

Choice Decoded

June 2024 – present

A

Founder

AB Press

January 2017 – January 2026

W

Senior Regional Marketing Manager

Winkworth

June 2023 – September 2025

M

Case Manager (HQ)

Metro Bank UK

March 2018 – May 2023

D

Senior Marketing Manager

Donna Karan New York

March 2016 – February 2017

H

Marketing Manager

Hugo Boss

February 2015 – May 2016

T

Marketing Manager EMEA

Tradeunique

August 2013 – December 2014

V

Founder

Venture Mentor

May 2010 – January 2012

Expertise

Specialties

BrandingBuilding a teamGo to market strategyGrowth marketingIdea validationPricing strategyUser researchMiroGoogle AnalyticsNotion

Past companies

Choice DecodedAB PressWinkworthMetro Bank UKDonna Karan New York