Karina Karn
Conversion, Funnel & Lifecycle Optimization for SaaS | CRO | Psychology Author
About
My background includes leadership roles with global organizations. I help SaaS founders to fix growth bottlenecks fast.
I hold a Master’s degree from a leading European university, and my work has been featured in Bloomberg Terminal. I’m also a trusted expert for a research network used by Fortune 500 brands & I regularly deliver keynotes/workshops, and author x2 on behavioural science.
Recent execution examples (speed-focused):
• Grew 14K followers in 2 weeks (organic + positioning shift)
• Generated 2,300+ acquisition clicks
• Achieved 11.4% paid media CTR
• 40%+ email open rates
I offer a focused 2–4 week sprint to:
• Find where you’re losing users across your funnel
• Fix conversion and onboarding friction (CRO)
• Increase demo bookings, activation and retention
• Improve UX and messaging to match real user behaviour
• Turn existing traffic into measurable revenue impact
→ Focus: rapid execution + improving conversion and pipeline quality
This is hands-on, high-focus work. Limited availability.
Experience
Founder & Fractional CMO
Choice Decoded
June 2024 – present
Founder
AB Press
January 2017 – January 2026
Senior Regional Marketing Manager
Winkworth
June 2023 – September 2025
Case Manager (HQ)
Metro Bank UK
March 2018 – May 2023
Senior Marketing Manager
Donna Karan New York
March 2016 – February 2017
Marketing Manager
Hugo Boss
February 2015 – May 2016
Marketing Manager EMEA
Tradeunique
August 2013 – December 2014
Founder
Venture Mentor
May 2010 – January 2012
Expertise
Specialties