Ammarah Ahmed
Fractional Consultant | Product UX/UI & CRO | Commercial Growth |ex-Delivery Hero & Alibaba
About
Fractional CRO and growth leader with 10+ years of P&L ownership scaling e-commerce, food delivery, and q-commerce platforms at Delivery Hero (Talabat, Foodpanda) and Alibaba Group (Daraz). Led teams of 200+ across 15 markets. Now I help founders find and fix the revenue leaking from their existing traffic through psychology-driven conversion optimization and UX.
Things I can help you with:
✅ Conversion rate optimization for e-commerce
✅ Increasing average order value without more ad spend
✅ Psychology-driven UX and product design
✅ A/B testing and experimentation strategy
✅ Checkout and funnel optimization
✅ Turning data into actionable insights
✅ Validating ideas before launch
✅ Designing seamless product flows
✅ Building high-performing teams
✅ Establishing processes that drive results
Here to support you and your team's growth. Let's connect and work together towards your success - excited to help however I can!
Experience
Founder & Lead Strategist
Precision Consulting
February 2023 – present
Sr. Manager Sales Ops & Automation
talabat
October 2023 – December 2025
VP Business Growth and Performance
Middle East Internet Group
December 2021 – June 2023
Q-Commerce Growth and Performance Lead
Foodpanda - Delivery Hero
January 2020 – December 2021
Head of Growth and Customer Success
Bazaar Technologies
July 2020 – January 2021
Head of DarazMall
Daraz - Alibaba Group
June 2019 – July 2020
Merchandising and Sales Planning Analyst
Daraz - Alibaba Group
May 2017 – June 2018
Category Manager
Dawaai
June 2016 – May 2017
Talent Acquisition Specialist
ICI Pakistan
December 2015 – June 2016
Expertise
Specialties