FractionalCXO

William Collins

Fractional CMO

Partner & CMO

About

William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.

Experience

T

CMO

Teknion Data Solutions

CMO, Teknion Data Solutions

T

VP-Digital Strategy

The Freeman Company

VP-Digital Strategy, The Freeman Company

D

President

Digital Works Consulting

President, Digital Works Consulting

H

VP Healthcare Vertical Strategy

Heartland Payment Systems

VP Healthcare Vertical Strategy, Heartland Payment Systems

A

VP, Product Management

Alliance Data

VP, Product Management, Alliance Data

A

VP Sales and Marketing

Atrana Solutions

VP Sales and Marketing, Atrana Solutions

V

Director of Consumer Marketing & Strategy

Verizon Communications

Director of Consumer Marketing & Strategy, Verizon Communications

Expertise

Specialties

Digital MarketingGrowth StrategySales/Marketing Automation/MarTech

Past companies

Teknion Data SolutionsThe Freeman CompanyDigital Works ConsultingHeartland Payment SystemsAlliance Data

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