FractionalCXO

Vickie Sherman

Fractional CMO

CMO

About

An innovative and strategic business leader, Vickie applies experience gained in $5 million to $13 billion and Fortune 500 businesses to accelerate revenue. Bringing focus during high-stakes situations, she leads organizations through transformation—whether that’s scaling for growth, integrating after acquisitions, or navigating crisis situations. Known for eliminating silos to enhance divisional and corporate transparency, Vickie excels in organizational strategy, aligning cross-functional teams to reach consensus, determine roadmaps, and propel execution. She remains passionate about leading marketing and communications, driving cultural transformations to unlock potential and achieve success.

Experience

n

Senior Vice President, Chief Marketing Officer, Pacific Premier Bank & Trust (Acquired by Umpqua Bank

now Columbia Bank)

Senior Vice President, Chief Marketing Officer, Pacific Premier Bank & Trust (Acquired by Umpqua Bank, now Columbia Bank)

M

Senior Vice President, Director of Integrated Marketing

Mechanics Bank (Acquired by HomeStreet Bank)

Senior Vice President, Director of Integrated Marketing, Mechanics Bank (Acquired by HomeStreet Bank)

N

Senior Vice President, Director of Integrated Marketing, Rabobank

North America (Acquired by Mechanics Bank)

Senior Vice President, Director of Integrated Marketing, Rabobank, North America (Acquired by Mechanics Bank)

M

President & CEO

Marketing Doer Co.

President & CEO, Marketing Doer Co.

G

Interim Vice President, Marketing

Golden 1 Credit Union

Interim Vice President, Marketing, Golden 1 Credit Union

G

Senior Manager, Marketing

Golden 1 Credit Union

Senior Manager, Marketing, Golden 1 Credit Union

Expertise

Specialties

Digital TransformationGrowth StrategyPositioning & Messaging

Past companies

now Columbia Bank)Mechanics Bank (Acquired by HomeStreet Bank)North America (Acquired by Mechanics Bank)Marketing Doer Co.Golden 1 Credit Union

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