Sue Duris

About

Most companies keep CX and Marketing siloed. I bridge them—creating unified customer strategies that drive revenue growth, not just satisfaction scores.

My background:

I've led both CX and Marketing functions across SaaS, fintech, and financial services for 15+ years. I've also served as a Non-Executive Director and advised CEOs who needed C-suite perspective on customer strategy but didn't have it in-house.

This dual expertise is rare—and it means I can help you connect customer insights to marketing execution, build programmes that work together (not against each other), and speak both languages when these teams aren't talking.

I've coached 100+ founders and led fractional engagements delivering 250% engagement lifts, doubled revenue, and 92% retention rates.

I work with:

· Startup and scaleup leaders building their first CX or Marketing function

· Leaders in transition – CX → CRO, Marketing → CMO, taking on functions they haven't led before

· CEOs and founders who need board-level customer strategy advice but don't have that expertise in-house

I can help you:

Bridge siloed CX and Marketing teams for unified strategy

Translate customer insights into marketing that resonates

Build VoC frameworks that drive actual decisions (not just reports)

Refine product-market fit, ICP, and GTM strategy

Navigate leadership transitions and imposter syndrome

Connect metrics to revenue, retention, and churn (not just NPS)

How I work:

Direct and practical. I've led the functions you're building, advised the C-suite, and made the mistakes you're trying to avoid. No theoretical frameworks—just solving the specific problem you're facing right now.

Beyond mentoring, I take on fractional CX/Marketing leadership (3-18+ months) for ongoing support.

Book a session. Let's figure out if I can help.

Experience

Expertise

Past companies

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