Jim Costello
Executive Sales Leader | Fractional CSO | Scales Revenue, Rebuilds Sales Teams, and Transforms Underperforming Organizations
About
I’m an executive sales leader who transforms sales organizations, accelerates revenue, and builds high‑performance teams. I’ve led sales engines from early stage to $200M+, delivering consistent growth through both strong and challenging markets.
As a Fractional Chief Sales Officer and founder and President of Sales Science America, I rebuild sales infrastructure, install disciplined processes, and create the systems companies need for predictable, scalable growth. Whether restructuring a team, integrating an acquisition, or shaping a go‑to‑market strategy, I focus on practical, measurable results.
My leadership philosophy is straightforward: hire exceptional people, give them the structure to win, and build a culture where accountability and growth fuel each other.
Experience
Group Leader
ProVisors
Jul 2025 – Present(10 mos)
Managing Director
Walden Businesses, Inc. · Atlanta, Georgia, United States
Aug 2024 – Present(1 yr 9 mos)
Sales Executive
Etherio · Atlanta, Georgia, United States
Jan 2024 – Present(2 yrs 4 mos)
Etherio is an industry leader in meetings and incentives with vast international reach, unsurpassed buying power, and a commitment to best-in-class white glove service on every level.
Fractional Sales Leader
Sales Xceleration® · Atlanta, Georgia, United States
Jul 2019 – Present(6 yrs 10 mos)
President and Managing Director
Sales Science America, Inc. · Atlanta Metropolitan Area
Jul 2021 – Present(4 yrs 10 mos)
Outsourced VP Sales
Sales Science America, Inc. · Atlanta Metropolitan Area
Jul 2021 – Present(4 yrs 10 mos)
Chief Revenue Officer (CRO)
Self-employed
Dec 2021 – Present(4 yrs 5 mos)
Executive Vice President
Incentive Solutions · Atlanta, Georgia Area
Oct 2019 – Jul 2021(1 yr 10 mos)
Best-in-Class SaaS incentive engagement platforms. White glove meetings, events, and international group incentive travel. Industry's best client retention rate.
Executive Vice President, Managing Director, Engagement Practice
Meridian Loyalty · St. Louis/Atlanta
Jul 2002 – Sep 2019(17 yrs 3 mos)
General manager for incentive engagement including: strategy, sales, marketing, account management, and solutions architecture. Host and maintain Meridian's C-level client relationships and advisory boards, while serving on other's in the marketing services technology space.
Sales
Carlson Marketing Group
1995 – 2001(6 yrs)
EVP, Sales
Sales
Carlson Companies
1995 – 2001(6 yrs)
EVP Sales and Marketing
Meridian Enterprises Corporation · Greater St. Louis Area
Apr 1993 – Aug 1995(2 yrs 5 mos)
Sales
Maritz, Inc.
1989 – 1993(4 yrs)
Sales
Management Science America
1987 – 1989(2 yrs)
Education
UMN Carlson School of Management
Executive Leadership, Strategy
1999
Northwest Missouri State University
Master of Business Administration (MBA), Marketing/Marketing Management
Northwest Missouri State University
Bachelor of Science (BS), Agricultural Business and Management
Northwest Missouri State University
Master of Business Administration - MBA, Bachelor of Science - Agri-Business
The Ohio State University Fisher College of Business
Executive Leadership, National Account Management - Channels of Distribution
University of Minnesota
Doctoral Studies, Marketing
Expertise
Specialties