FractionalCXO
Adam MacLeod, MBA

Adam MacLeod, MBA

Fractional CFO

Fractional CFO for CPG. Founder at Sightline CFO Partners | CFO, FP&A and Accounting service to CPG, Ecom, Startups, manufacturing | Scale to $100M+| 2x M&A Exit

Windsor, United States

About

I am a Fractional CFO and CEO of Sightline CFO Partners LLC. I partner with venture-backed and founder-led companies in industries like CPG, food & beverage, and biotech to deliver strategic financial leadership. We focus on helping high-growth startups and CPG businesses achieve financial clarity, optimize cash flow, and scale operations with confidence through services like FP&A, cash management, and investor reporting.

At Sightline CFO Partners, I bridge strategic finance and operational execution, offering the leadership of a full finance department at a fraction of the cost. My work is centered on driving financial performance, implementing KPI dashboards, and aligning financial strategies with business goals, empowering companies to succeed in competitive markets.

Experience

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Fractional CFO | Founder

Sightline CFO Partners · San Francisco Bay Area

Oct 2025 – Present(7 mos)

Sightline CFO Partners provides Fractional CFO and outsourced accounting services for CPG and high-growth startups. We help founders and investors gain financial clarity, improve performance, and scale with confidence. Our work bridges strategic finance and operational execution — delivering the systems, insights, and leadership of a full finance department at a fraction of the cost. Core areas of focus include: • Strategic Finance & FP&A • Cash Flow & Working Capital Management • Board & Investor Reporting • Product Profitability & KPI Dashboards • Accounting Oversight & Team Leadership We bring real-world CFO experience from scaling venture-backed brands to $100M+ and tailor that expertise to meet each client’s stage and goals. Sightline CFO Partners — providing clarity, strategy, and direction for what’s ahead.

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Fractional CFO

MacLeod CFO Partners · San Francisco, California, United States

May 2020 – Oct 2025(5 yrs 6 mos)

Provide strategic financial leadership as a fractional CFO to venture-backed and founder-led companies across CPG, food & beverage, biotech, and other high-growth industries. Partner with CEOs, boards, and investors to deliver clarity, discipline, and execution across finance, accounting, and strategy. Core Services: • Strategic Finance & Fundraising — modeling, board/investor reporting, capital strategy, fundraising support. • Performance Management — KPI dashboards, product profitability, pricing strategy, margin expansion. • Cash & Risk Management — 13-week forecasting, working capital optimization, contingency planning. • Finance Oversight — managing accounting/FP&A, close/reporting improvements, ERP implementations. • M&A Readiness — diligence prep, transaction support, deal execution. Selected Engagements (Confidential): • Fractional CFO for a VC-backed snack brand, guiding $15M Series A fundraising and board reporting. • Implemented ERP and cost accounting for a $50M food manufacturer, strengthening controls and visibility. • Built KPI dashboard and 13-week forecast for a high-growth CPG startup, extending runway by 6 months. • Led M&A prep for a consumer products company, resulting in private equity acquisition. • Built the finance function for a biotech startup, managing a $30M annual budget and long-range planning. • CFO for a $100M multinational consumer goods company selling into major retailers — managed global finance, budgeting, and strategic planning for profitable growth. Select Engagements: Chief Financial Officer: Series A High Growth CPG Snack Company Head of Finance Series C: Agritech/ Biotech Company +$100M raised Chief Financial Officer: $20M Keto Food Company Chief Financial Officer: Series B Cannabis beauty brand Chief Financial Officer: Consumer electronics company $100M VP of Finance: PE backed CPG company of celebrity food products

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Vice President Finance

Rivalz™ · United States

Feb 2024 – Sep 2025(1 yr 8 mos)

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Head of Finance

Alpine Bio

Oct 2022 – Oct 2023(1 yr 1 mo)

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Chief Financial Officer

E-Filliate, Inc.

Oct 2021 – Oct 2022(1 yr 1 mo)

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Chief Financial Officer

Kiss My Keto

Oct 2021 – Oct 2022(1 yr 1 mo)

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Director and Head of Finance

Miyoko's · Petaluma, California, United States

Jan 2018 – May 2020(2 yrs 5 mos)

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Head of Finance

Every Man Jack

2020 – 2020(Less than a year)

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Staff Accountant

The Family Coppola

Mar 2015 – Jul 2016(1 yr 5 mos)

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Financial Advisor , Asst. V.P. Wealth Mgmt

Merrill Lynch · San Francisco Bay Area

Mar 2008 – Mar 2012(4 yrs 1 mo)

Merrill Lynch Global Wealth and Investment Management

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Investment Consultant and Sr. Banker

Wells Fargo

Sep 2003 – Apr 2006(2 yrs 8 mos)

Education

Santa Clara University Leavey School of Business

Santa Clara University Leavey School of Business

Master of Business Administration - MBA

Santa Clara University

Santa Clara University

Bachelor’s Degree, Economics

Santa Clara University

Santa Clara University

Post Graduate Advanced Accounting Certification

Expertise

Specialties

Strategic PlanningStrategyLeadershipManagementNegotiationCommunicationXeroQuickBooksMicrosoft ExcelStrategic Financial ManagementCorporate FundraisingU.S. Generally Accepted Accounting Principles (GAAP)Mergers & Acquisitions (M&A)Corporate FinanceStrategic LeadershipConsumer ProductsCPG IndustryManagerial FinanceVenture CapitalPrivate EquityBusiness StrategyStart-upsAccountingGenerally Accepted Accounting Principles (GAAP)Internal ControlsFinancial ReportingFinancial AnalysisForecastingCash Flow ForecastingFinancial Planning and Analysis (FP&A)Cost AccountingBudgetingSupply Chain ManagementEnterprise Resource Planning (ERP)Financial ModelingManagement AccountingFinancial AuditsData AnalysisIT ManagementCash ManagementFinanceCorporate FP&ANetSuiteERP ImplementationsMonthly Close ProcessMicrosoft Dynamics GPFlux AnalysisPlanning Budgeting & ForecastingProduct CostingDebt & Equity Capital RaisingBudgeting & ForecastingWorking Capital ManagementCapital RaisingCorporate BudgetingCash Flow Management

Past companies

Sightline CFO PartnersMacLeod CFO PartnersRivalz™Alpine BioE-Filliate, Inc.

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